Social media has become one of the major tools to interact with thousands of user at a time, though revolution has been brought in social media in various aspects. It has become a platform for an organization to start up their business or build their brand image. The difference between revolution and transformation can be explained as revolution is based on the innovations and creativity of the social towards image building. Whereas, transformation can be elaborated as the user has transformed their mean of communication, advertising, marketing to social networks.
Social Media And Its Versatility
Social media is more versatile than the email and even famous. Social media provides a wide range of services as social networks, forums, blogs, wikis, etc. It also encourages collaboration and exchange of information quickly and easily among users all without have absolutely no programming knowledge. Social media like Facebook, twitter, google, YouTube are the most popular forms that have been using worldwide. While it can be said that with the access to mobile internet with increasingly competitive rates, will further open up the possibilities of communication, now it is not only easy, simple and free, but also accessible from anywhere.
Social media is playing a vital role in an organization, it has been helping them to start up a new business or build their image on social networks. There are various platform for an organization to start with, but social media is the most competitive and effective platform known. There are various advantages of using social media as Online customers spend no less than 27% of their time to their activity 2.0; for 74% of them, it is a means of confidence that guides them to make their purchasing decisions. A fact that has helped marketers to know them better, and to apply this knowledge to increase their turnover. About, 60% of online consumers follow or interact with a brand through coughing channels. As a result, half of the marketers think that social media have helped to improve sales. Social Media strategy has helped attract double leads with other actions such as PPC or direct marketing. In addition, the conversion rate of these contacts concerned has been up to 49% above average. Social networks are an increasingly useful tool for both users and businesses. Its influence within the buying process is undeniable, and its role as a reflection of the demands and trends by consumers increasingly helps organizations to know their customers and design-oriented strategies meet their needs. Social media is essential when it comes to understanding the interactions with the closest circles and brands.