There are 3 basic convincing techniques, often referred to as rhetorical tactics. You ought to have a clear knowledge of these techniques and their application in order to manage the job.
So, what are the 3 techniques of rhetoric? Let’s describe each one and look at their core characteristics more closely:
- Ethos: The rhetorical device of ethos is what determines the reputation of the speaker in a literary work. Simply put, the professional application of this approach is what lets readers decide whether or not a single author can rely on a subject issue. There are three types of ethos, as per Aristotle: arete, phronesis, and eunoia.
- Pathos: This Greek term, according to the literary meaning of pathos, refers to “experience,” “suffering,” or “emotion,” and is one of three techniques of persuasion that writers may use to appeal to the emotions of their readers. In a nutshell, with the main purpose of persuading them of something, the primary objective of this tactic is to evoke those emotions in their audience.
- Logos: This term translates from Greek as “ground,” “plea,” “reason,” “opinion,” etc., according to the logos literary meaning. This rhetorical approach is just logical; therefore, the logos rhetorical device is often used to convince readers by using analytical reasoning, truth, figures and statistics, and other undeniable evidence, unlike ethos or pathos that depend on legitimacy or feelings.